![]() The idea goes back to a time when email was mostly used sending newsletters, and where email automation tools were not yet popular. Among the possible sources, one can quote: "google" (the name of a search engine), "", " (the name of a referring site)," spring_newsletter "(the name of 'one of your newsletters), and "direct" (users who typed your URL directly into their browser, or bookmarked your site.) It's even recommended in Google's documentation:Įvery reference to a website has an origin or a source. It's up to you! Some marketers prefer to insert the name of the mailing list or newsletter as utm_source rather than the name of the email service provider. The traffic comes from a newsletter, we put the type of email therefore newsletter or email-blast, or the name of the software as mailchimp.For regular websites, we prefer to clearly indicate the TLD (top level domain). The traffic comes from remedes.ca, we put remedes.ca.For Facebook ads, the traffic coming from Facebook, should have or facebook (because sometimes big websites just fit like facebook or twitter rather than ).You have to put the source, therefore the website. The traffic source, or utm_source, is the only mandatory element of a UTM. ![]() The parameter is meant to track your sources of traffic. Google Analytics automatically translates everything in the interface. Tip: use the English channel nomenclature, it is simpler. For the beginner or intermediate user, it is necessary to respect the fixed channels. This does not apply to advanced users who have created custom channels in Google Analytics. Indeed, if you invent a marketing channel that does not already exist in Google Analytics, your UTMs will fall into the marketing channel (other). To avoid errors and (others) in your channels, you should only use these channels in your UTMs. Why do my tracking URLs not show up in the GA campaign report?īecause you have most likely made a mistake in your tracking link. You must respect some conventions (kind of like UTM codes). You can't do whatever you want with UTM parameters. Avoid using your own, try to match the existing ones (see our next points) The utm_source and utm_medium parameters are the most important to get right, since they need to match Google Analytics' default channel grouping definition and historical data.Don't use punctuation or special characters (I'll pick up my first tip because it's the most important).Use dashes instead of white space for any campaign parameter.The caveat does not apply to utm_source and utm_medium, which must always be lowercase). (The exception is if you need to attach data from Google Analytics to another tool for analysis). Use lowercase whenever possible - "Email", "email" and "eMail" "are considered three values in Google Analytics. There are always small risks of technical issues or inconsistencies (one person capitalizes the name of the campaign and the other does not - which causes two separate campaigns to appear in your reports).
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